Why Shock Isn’t an Effective Campaign Tactic

Why Shock Isn’t an Effective Campaign Tactic

Shedding light on human rights issues is necessary, but there are better ways to go about it. You can’t fight violence by using violent images. You can’t claim you’re exposing an injustice while creating another. You can’t expect effective, meaningful change by turning people into pawns in an emotionally manipulative game.

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How Effective are Awareness Campaigns in the Fight against Human Trafficking?

How Effective are Awareness Campaigns in the Fight against Human Trafficking?

Compassion can be hard—and maybe that’s why we detach ourselves in the first place. I wonder if we limit ourselves to single-day awareness campaigns because it’s as much as we can handle. People who are learning about human trafficking for the first time are heartbroken and often can’t spare too much energy on it. Even veteran service providers are susceptible to compassion fatigue and burnout.

How do we approach these kinds of tough issues more sustainably, instead of expending all our energy at once?

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