Why Shock Isn’t an Effective Campaign Tactic

Why Shock Isn’t an Effective Campaign Tactic

Shedding light on human rights issues is necessary, but there are better ways to go about it. You can’t fight violence by using violent images. You can’t claim you’re exposing an injustice while creating another. You can’t expect effective, meaningful change by turning people into pawns in an emotionally manipulative game.

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